About Us
We are a team of passionate innovators working at the crossroads of culture, entertainment, and technology—fully aligned with Saudi Arabia’s Vision 2030. With backgrounds in tourism, design, immersive media, and software development, we aim to make Saudi Arabia’s diverse experiences—heritage, concerts, festivals, and mega-events—accessible to everyone, everywhere, through interactive and immersive digital storytelling.
How We Came Up With This Idea
As regular attendees of concerts, WWE shows, Formula 1 races, and visits to Saudi Arabia’s historical wonders, we felt something was missing—there was no lasting way to relive those moments or share what they truly felt like. No 360° visuals, no VR memories, no interactive archives.
The pandemic made this gap even clearer. While other nations used digital tech to keep tourism alive, Saudi Arabia’s vibrant cultural and entertainment scene lacked immersive digital coverage.
That’s when we envisioned a platform where people could **experience Saudi Arabia—past, present, and future—**from anywhere.
Rihla 360 was born.
Our Vision
To revolutionize how the world explores Saudi Arabia by creating digital experiences that seamlessly blend culture, modern entertainment, history, and innovation, enabling everyone to discover the Kingdom — past, present, and future — from anywhere.
Our Mission
To position Saudi Arabia as a leading global destination by offering immersive virtual access to its heritage, entertainment events, futuristic landmarks, and hidden gems — through VR, AR, and 360° experiences that engage, educate, and inspire.
Problem
Unseen
Tourists often miss cultural, historical, and entertainment depth due to language barriers and limited on-site information
Beyond
Global awareness of Saudi Arabia’s diverse tourism offerings is low — often limited to religious destinations
Relive
No digital way to revisit iconic events like Formula 1, concerts, or festivals once they're over
Reach
No immersive platform for people unable to travel — making Saudi Arabia’s full experience inaccessible to many
Our Solution
As immersive digital experiences reshape how people engage with destinations, technologies like VR and AR have become the next frontier — just as mobile transformed communication and AI reshaped productivity.
With growing global comfort in virtual environments, Rihla 360 leads Saudi Arabia’s digital tourism evolution — blending cultural richness, modern entertainment, and immersive storytelling in one powerful platform.
01/04 Immerse
360° virtual tours of historical landmarks, modern attractions, and past events
02/04 VRealm
VR experiences for users with headsets — from AlUla to MDLBEAST concerts
03/04 Layers
AR overlays for on-site guidance, historical reconstructions, and event replays
04/04 Questar
Gamified quests and scavenger hunts across cultural sites and festival grounds